When you want to grow your business and to improve your profitability, it's vital you find a way to get the most from each person who comes to your website or sales page. Each web visitor you earn requires an investment of time, energy or money, but most people will click away without buying anything from you. This problem occurs when your prospects don't have a reason to trust you or the things that you want them to buy, but you can overcome that roadblock by using email marketing. The idea is to collect the email address of each visitor and to build trust over time, improving the odds that they will make a purchase.
Businesses face somewhat different problems than private car owners when it comes to purchasing vehicle insurance. Most car owners know that agents routinely ask the question about how the car will be used. They always want to know if it will be used for business because it adds more risk to the insurer. Business need to purchase the right type of insurance to make sure that they are adequately protected from financial losses.
For many people, cruise ships offer some of the most affordable vacations around. If your idea of a great vacation is staying home and doing yard work, a cruise may not seem like such a bargain to you. However, if you are like millions of people who want to leave home and do something interesting and relaxing, a cruise may be just what you need.
There is a big difference between a commercial auto insurance and a personal auto policy. Do not think that you can use one in lieu of the other. You need a commercial auto insurance if you are driving your car for business pursuits. If you own a business regardless of size, you should buy liability auto coverage. This is a legal requirement that you must comply with, particularly if you have to use a vehicle or several vehicles to carry on your business operations.
Branding is an excellent marketing technique. It allows your potential customers to understand what your company or product is about and gives them a sense of what they're getting. Everybody uses branding from products to companies to people, and those who are best at it use the following tricks to get their brands in the spotlight.
Cyber risk is increasing rapidly for everyone—and not just your commercial lines clients. Although the insurance industry has been slow to respond to cyber exposures in personal lines, companies are beginning to recognize the threat, particularly when it comes to high net-worth insureds who make appealing targets for hackers and other cybercriminals.
If you’ve been thinking about taking your family on a special trip, chances are that you’ve considered a lot of destinations. Maybe you’ve thought about visiting Florida and exploring Disney World. Maybe toyed with the idea of taking a cruise and going to the Bahamas. If, however, you’re ready for a once-in-a-lifetime journey that your kids will be talking about for years to come, there’s no better destination than Hawaii. Whether you’re going to visit for a week or just a few days, there are three things that you absolutely must do on your family vacation to Hawaii.
Cruising is a popular option when it comes to planning the next vacation, and for good reason. A cruise, and all that goes along with it, can be the ultimate vacation experience. With a variety of cruise lines, catering to every taste and social group, there is bound to be a trip that is just right for you. The locales are global and the itineraries are extensive. If you’re still not convinced that cruising is for you, consider the advantages:
This past July, National Underwriter Property & Casualty‘s Editor-in-Chief Shawn Moynihan and Associate Online Features Editor Caterina Pontoriero traveled to the storied Lloyd’s of London for an exclusive tour of the market’s building and inner workings. We went with one simple goal: To give insurance professionals an inside look at what Lloyd’s of London really is and what it does.
NO MATTER how good your products and services, your business will surely fail without a proper marketing plan, which is the foundation on which all your success depends. Unfortunately, a common and fatal mistake is made too often by many companies –